Our story.
Breakthrough Thinking to Help You Thrive in Changing Times
Businesses and public services are facing unprecedented disruption. They are having to deal with a daunting array of commercial, digital, social, environmental, and health challenges, as well as opportunities. Traditional linear thinking is struggling to cope with the speed of change, and is no longer delivering the best results.
CoEX is here to help organisations wanting to get to grips with this changing world. Paul Brazier is one of Europe’s most awarded creatives, and Andrew Pinkess one of its most respected strategists. We worked together at AMVBBDO, the UK’s top creative agency, and have joined forces to pursue a shared passion for breakthrough thinking in marketing and communications.
We work with business, marketing, and policy leaders, who want to follow a progressive agenda. They may be running start-ups, established companies, charities, NGOs, or government agencies. What they have in common is the desire to deliver on commercial and policy priorities, whilst also making a positive contribution to society and the planet.
We offer strategic thinking and creative solutions, which change mindsets and behaviour. Our ideas are based on deep understanding of market, social, environmental and customer needs. We use this insight to set a clear direction, craft an identity, and shape a refined purpose for our clients, uniting colleagues and partners behind a single motivating idea.
This creative platform is used to develop a rich integrated world of communications and messages, which excite and inspire, as well as change behaviour and deliver maximum impact for the budget. We connect your goals and ambitions to bigger stories, which people really care about, and partner with like-minded people to get things done.
Why do we take this approach? Because progressive organisations connect better with customers, retain more staff and perform better financially. They are the ones who are most likely to survive and thrive over the next decade.
To find out more contact Paul and Andrew @CoEX.
Our leadership team.
Andrew Pinkess
Founder & Strategy Lead
Andrew is a strategic problem-solver, with 25 years of experience running strategy, planning and strategic services teams. He has worked as CSO/ MD across brand, advertising, design, digital and consultancy, for agencies including AMV BBDO, and LBi. His client list covers more than 100 brands and businesses across B2C, B2B, Government and voluntary sectors.
He is a Fellow of the IPA, served on the IPA Council and co-chaired the Professional Development Group. Andrew is an Oxford grad with an MBA from Warwick Business School. He has four daughters and is a member of the Scotch Malt Whisky society.
Paul Brazier
Founder & Creative Lead
Paul is a creative problem-solver. He loves tackling creative challenges and never ceases to be amazed at the power of a good creative idea. He was formerly the Chief Creative Officer and Chairman of AMV BBDO the UK’s leading creative agency, and is one of the world’s most awarded creatives.
Throughout his career he has won Cannes Lions, pencils at D&AD and The New York One Show and numerous others. Paul is a former President of D&AD, and a voting member of BAFTA. He has a love for conceptual art and continues to create his own artwork and photography. Paul is married and has an 18 year-old daughter and a 15 year-old son, a dog and a cat.
Big agency minds without big agency overheads.
CoEX offers a better client/ agency model. You get to work directly with our top team, drawing on all our knowledge and experience.
We pull in experts from our network, only when you need them. That keeps overheads low. It also removes the need for permanent offices.
Instead, we work closely with clients as part of their extended team. Delivering top quality solutions, and better value for money.
Our clients.
SmartParc - New brand identity and creative platform for innovative food production business park.
SPHere - New logo, identity and website for food systems and automation consultancy.
TSL - Website and messaging refresh for leading technical construction company.
COFSA - New logo and communications for mindfulness organisation.
Green Commodities Community - New identity and comms for online learning platform.
Hunterlodge Advertising - A series of projects focusing on creative breakthroughs for clients in education, law, medical and investment management
BBDO Europe - Collaboration on pitches and best practice for key clients.
The Directory – Creative showcase - Social media engagement campaign working with Editor Patrick Collister.
Connor Broadley - Brand platform, identity development, and comms for investment management firm, with focus on progressive investing.
Doves for Peace – Identity development for charity fundraising initiative for UNICEF/ Save the Children.
Federation of Small Businesses (FSB) - Collaboration to support emerging green/ sustainability companies.
HeadsUp - Brand refresh, new identity, creds and website development for independent production agency.
IPA – Strategic study on the future of learning and development for the advertising and marketing profession.
Global construction company - Brand relaunch film focusing on social and environmental purpose.
Molson Coors - Building emotional connections through brands – keynote presentation at European marketing conference.
Pinwheel – Marketing and business case for new sustainability/ energy company.
Vitality Hemp - Marketing strategy and creative health check for emerging lifestyle brand in the fast-growing eco-friendly hemp market.
Young Urban Arts Foundation - Brand, identity and campaign ideas for arts, music and wellbeing charity Young Urban Arts Foundation.
Previous consulting and agency client experience includes:
Our Awards.
We’ve won awards, consistently every year for the last three decades. Literally hundreds of awards, for creativity and effectiveness. Paul is one of the world’s most awarded advertising creatives. He has sat on numerous judging panels and had the honour of becoming the President of D&AD in 2010.